Brand new and 100% authentic guaranteed. Packaging: Sealed plastic sleeve. This does NOT come with retail packaging. ​​​​​​​Retail Price: $34 Cosmetic defect. Brush head/ferrule was glued in reverse so the hairs go from purple to pink (left to right). This has no effect on how the brush works. If you are looking for a brush that is NOT defective (ie colors from pink to purple), then look at my other listing.