About The Normal Brand The Normal Brand, founded in 2015 by Jimmy Sansone, is a lifestyle clothing brand that was created to celebrate and cater to the Midwest lifestyle, a departure from the coastal-centric fashion brands like Johnnie-O and Vineyard Vines. Jimmy, who left a high-paying job in investment banking, enlisted the help of his entire family to launch and grow the brand. The Normal Brand has grown significantly, resonating with consumers who appreciate its blend of comfort, quality, and understated style. Canvas Normal Brand Jacket New With Tags Size small