A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum. The bra you dream about when you're bleary-eyed, exhausted, and need breastfeeding to be simple. The Effortless Bra gives you instant, no-fuss access—no clips to fumble with, no learning curve. Just pull down the soft, stretchy neckline and nurse immediately. Crafted with our signature barely-there fabric and developed alongside an IBCLC, it’s designed to reduce the risk of breastfeeding complications—and to stretch and recover through every stage of pregnancy, postpartum, and beyond. Unlike most pulldown bras that feel bulky or frumpy, the Effortless Bra looks and feels like a sleek, everyday bra: flattering, featherlight, and made for living in. It adapts with you—and keeps its shape—through the many phases your body will move through. Loved for its all-day, all-night comfort, it’s perfect for the earliest days postpartum, endless nursing marathons, and well beyond the fourth trimester. Built with the features you rely on: OEKO-TEX® certified fabric, zero constriction, 5-row back clasps for an adjustable fit, and breathable softness that moves with you. Wear it to bed, out the door, or all day without a second thought. It's effortless—and made to last. Developed with an IBCLC lactation consultant.