amika normcore signature shampoo

Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants that leaves hair 7x more conditioned* *Shampoo + Conditioner as a system, tested by TRI Princeton December 2022 Benefits Cleanses and hydrates. Bubbly lather leaves hair light and fresh. Infuses hair with vitamins and antioxidants. Suggested Use Wet hair and emulsify a small amount in your hands. Massage through scalp and hair. Rinse thoroughly with warm water and follow with the Normcore Signature Conditioner (sold separately) for best results.