YSL Rouge Pur Couture #72

Brand NEW* This color is a deep red with cooler undertones and a luminous sheen with very faint, ruby red pearl. It had semi-opaque, buildable pigmentation with a lightweight consistency that was slightly thin, emollient without being slippery, and comfortable to apply in a single, fluid motion. It stayed on well for six hours, left a stain behind, and felt hydrating over time.