1987 The Label Boston hoodie. From the label: As a Boston based and Boston inspired brand, we had to come out with our very own Boston hoodie. Unlike most of the hoodies you'll see walking around the city, ours is truly Boston. With the unique vertical design, it's sure to stand out against the crowd. Unisex Sizing. Please note the actual color of the sweatshirt is not the same as the stock photo. Stock photo of model included for fit/aesthetic. Never worn.