Why B.i.T.X.H.?

For some years now the expression "Bitch" or "Bad Bitch" have been used as terms of endearment. We really started thinking about how women use the word (positively! Of course!) and the word seemed to take on a new meaning to us. B.I.T.X.H. embodies everything a girl has; Beauty - She's beautiful inside and out. Intellect - She has book and street smarts. Taste - She has style and tact. Xclusivity - She's selective and rare Hustle - She has ambition and determination