Whatever You Think, Think the Opposite by Paul Arden, 2006

Book: Whatever You Think, Think the Opposite Author: Paul Arden The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life. Language: English Print length: 144 pages ISBN-10 1591841216 ISBN-13 978-1591841210 Item Weight: approx 6.4 ounces Dimensions: approx 4.88 x 0.41 x 6.95 inches Some stains in the front and back cover, some creasing and damage in the corners, side covers, and spine, but still in good/acceptable condition. Please check pictures before purchasing.