Wella Professional Color

A ZERO lift, ZERO damage, Demi color glaze, for infinite hair types. Use after blonding services, standalone or on virgin hair for irresistible silky hair feel and healthy-looking shine. Breakthrough balanced pH technology, it starts mildly alkaline for optimal color formation. Simultaneously the pH slowly starts to drop to a gentle acidic range of no less than 6.5, ZERO lift & ZERO damage. Consciously designed with ZERO ammonia, silicones, alcohols & animal derived ingredients.