Vtg 1960's Umbrella

I've had this umbrella for over 10 years. I bought it from the farmers market from an outside vendor. It has been in my car for about two years. There's a few flaws some of the letters in one spot are faded It's pictured and two of the wooden tabs that hold the umbrella and place, is cracked, (can be fixed) I don't see any serial numbers or barcodes or anything like that so I'm not gonna list it as a Louis