Vintage Navy Blue Hardback Book Facts and Fetishes in Advertising, Gundlach 1931

Hardback book first printing of "Facts and Fetishes in Advertising" by E. T. Gundlach, 1931. 672 pages. The synopsis of the work centers on Gundlach's argument that effective advertising balances two key approaches: the use of provable facts and data (facts), and the strategic deployment of psychological appeals and emotional triggers (fetishes) to influence consumer behavior. Published by Consolidated Book Publishers, Inc, Chicago, Ill. It is in very good vintage condition with clear, unmarked pages and very little wear. Please see pictures for condition details. The book measures approximately 6"W x 8.75"H x 2" thick.