Vintage Jams World Mid-Pacific Carnival Aloha Shirt

SUPER RARE PRINT - Vintage 1970's Original Jams 'Carnival' aloha shirt. Wearable art and history! Vintage Medium Pit-to-Pit: 22" About the 'Carnival' featured on shirt: The Hawaiʻi Promotion Committee, in efforts to encourage tourism to the islands, created the Mid-Pacific Carnival in 1904 as a public celebration of the multi-ethnic culture found there. In 1916, the Mid-Pacific Carnival merged with the separate but highly celebrated Kamehameha Day Parade, and in 1978 the legislature renamed this event/holiday King Kamehameha I Day. About Jams World: The man: Dave Rochlen The year: 1963 The location: Hawaiian Islands The inspiration: Founder Dave happened to see an article in Life Magazine, featuring the exotic Russian pajamas and robes donned by beachgoers at Black Sea resorts. Inspired to create his own colorful, surf-friendly swimwear line, he purchased some brightly printed fabric and asked his wife, Keanuenue, to help him make a short pajama with some modifications (no top, sewn up fly, and legs cut off at the knee). Dave coined the term "Jams" as the name for his creation, short for pajamas - and Jams World was born. Soon all his surfing buddies wanted a pair. He quit his job as a systems analyst and began Surf Line Hawaii, Ltd., a surf shop on Kona Street in Honolulu, and his first pair of commercial Jams hit Makaha Beach in December 1964. Today, the iconic bold and colorful Jams World pieces are as popular as ever, especially in its home state of Hawai'i.