Vintage 80s Post Sugar Bear Snapback Hat Red River Co. USA Green Underbrim Rare
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Rare and original Post Sugar Bear snapback hat from the early 1980s. This structured promotional cap features bold front embroidery of Sugar Bear holding a box of Super Sugar Crisp cereal, along with the Post logo. Made in the USA by Red River Co. of Florence, KY.
This is a true vintage piece — not a reproduction — with authentic early ‘80s construction: green underbrim, reinforced interior taping, and soft sweatband. The original snapback was embossed “MADE IN USA” in raised letters but became brittle with age. It has been carefully replaced with a modern snap for durability. (Original snap shown in photos for provenance.)
Details:
• Structured crown, 5-panel construction
• Embroidered Sugar Bear & Post logo
• Green underbrim
• Snapback style (replaced, original shown)
• Made in USA – Red River Co., Florence, KY
• Estimated date: 1980–1983
Condition:
Very good vintage condition with light surface wear, soft aging, and minor fading on the brim interior. Clean. No holes or major flaws. Fully wearable w/ replaced snapback.
This hat is extremely hard to find — a perfect addition to any cereal mascot collection, vintage streetwear rotation, or 1980s advertising archive.
vintage snapback, Post Sugar Bear, cereal mascot hat, 80s promo cap, rare advertising memorabilia, Red River Co., made in USA snapback, green underbrim hat, retro cereal merch, Super Sugar Crisp, collectible snapback, 1980s hat, embroidered mascot cap
📸 Colors may vary slightly from photos. 📦 Ships in a bo
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