TravelSmith Ladies Plus Blouse in Black

TravelSmith (also “Travelsmith”) Stylish Vintage Wool Blend Travel Blazer * (3) Full Zip Interior Pockets * (1) Button Closure * Fully Lined Origins & Brand Purpose TravelSmith was founded in 1992 by Chuck Slaughter and Scott Sklar in Marin County, California Their mission: to provide clothing and gear for travel — focusing on functional features like wrinkle resistance, quick drying, lightweight fabrics, comfort, durability — but with style Initially, they sold other companies’ travel/outdoor apparel, then developed their own line (including women’s clothing) that married technical fabrics/innovations with casual/travel-friendly design Women’s Line: Key Features & Positioning TravelSmith offered women’s travel dresses, tops, bottoms, etc. that were wrinkle-free, easy to pack, and made from newer fabrics (microfiber, Lycra blends, quick-dry synthetics). Their styles tended to be versatile — something you could wear casually, also dress up (e.g. for dinners, travel events) — mixing functionality and aesthetics. In 2006, they launched a catalog specifically aimed at women aged about 40-55 called IOS (“Individual Original Style”). The goal was to fill a niche: women in that demographic who were underserved in fashion catalogs, offering flattering pieces, layering, basics, accessories, etc. TravelSmith offered women’s travel dresses, tops, bottoms etc. that were wrinkle-free, easy to pack, using newer fabrics (microfiber, Lycra blends, quick-dry synthetics).