The Longevity Economy

The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market Hardcover by Joseph F. Coughlin Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Hardcover ‏ : ‎ 352 pages ISBN-10 ‏ : ‎ 9781610396639 ISBN-13 ‏ : ‎ 978-1610396639