Elasticized band fits most wrist sizes up to 7.5" Brand philosophy The brand is built on a message of kindness and meaningful connections, which grew directly from Donovan's own experience of giving her cuffs to friends, family, and strangers. The Kindness Effect: The philosophy of performing unsolicited acts of goodwill is central to the brand. The bracelets serve as a physical reminder of the connection made when a piece is gifted. Handcrafted and prayed over: When designing custom bracelets for a high-profile event in Washington, D.C., Donovan told a local news outlet that each piece was "handcrafted and prayed over by her team"