Rolex Souvenir Spoon, Bucherer, Lucerne Switzerland, Collector Spoon

The item is a vintage Rolex souvenir spoon from Bucherer, a Swiss jewelry store chain in Lucerne. These spoons were often given as gifts to customers who purchased Rolex watches. The spoon features "Rolex" and its crest, along with "Bucherer" and "Lucerne" on the handle. The bowl of the spoon depicts a lion and the Bucherer logo, sometimes with "Lucerne" inscribed. The spoons were produced as promotional items and were not sold separately. Variations exist with different city names corresponding to Bucherer store locations.