Classic blue denim jeans. Only worn a handful of times. Unfortunately, they are a touch snug 🫤 Ripton & Co. is a 2019 brand that creates performance denim apparel inspired by classic workwear but built for an active lifestyle. The Boulder, CO company emerged from the ski and outdoor cultures to offer a durable, stretchy, and stylish alternative to conventional performance clothing, and its products are designed to be functional for activities like cycling while still being stylish enough for everyday wear.  Honest, humble, unbothered by flashy trends — this is More of a Standard Jean. It's the jean everyone needs in their closet, and it's usually the pair that gets worn daily. Ripton refined their original Classic Jeans by lengthening the inseam and relaxing the leg width for a straight fit that will never go out of style. Of course, they kept the features that jortbags love, such as the phone-friendly zippered side pocket and luxuriously stretchy denim fabric. LIFE IS JORT!