‘Retailing Management’ Textbook

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. In preparing this edition, the authors focused on five important developments: the use of big data and analytical methods for decision making, the application of social media and smart phones for communicating with customers and enhancing their shopping experience, the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and the impact of globalization on the retail industry. Authors: Michael Levy, Barton Weitz, Dhruv Grewal Used for one semester, excellent condition like brand new.