Retail Business Kit for Dummies w/CD

Retail Business Kit for Dummies w/CD Author: Rich Segal Publisher: Wiley Publishing Year of publication: 2001 Very good condition. I found this book very useful. It covers... Branding your business Location, Location, Location Identifying and targeting your ideal customer Staffing Developing a marketing plan Sourcing, Selecting, and Pricing your merchandise Fulfilling legal and financial responsibilities Getting the word out (advertising/promotion) Choosing the right media to advertise in Setting up and running a sale Fundamentals of accounting and financial statements The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits. #retailbusiness #book #resources #information #guidebook #firstedition #1stedition