Redken All Soft Shampoo and Conditioner. Redkens number ONE selling shampoo and conditioner and for good reason! Personally writing this description- this shampoo and conditioner is a staple in my hair products. I do branch off and use and try different shampoo and conditioners but seem to always come to All Soft. I literally noticed how soft my hair was after 2 washes. The hype is for good reason !