RARE THÉOPHILE ALEXANDRE STEINLEN1859 - 1923 LARGE FRAMED PRINT

Lait Pur de la Vingeanne Sterilise” Sterilized, or pasteurized milk was a new product in 1894, and it was shipped to Paris from the Quillot Brothers dairy in the Vingeanne district of east-central France as Steinlen's poster informs us. Steinlen employed his favorite familiars-his young daughter Colette and his beloved cats-to convey the message of the healthfulness of pasteurized milk, inspiring the American poster designer, Louis Rhead, to write: "When I saw it in Paris last year, it seemed to me the best and brightest form of advertising that had yet appeared."Framed ready to hang.