I'm Loveproof Matt Liquid Lip Color delivers a powerful burst of richly pigmented shades that saturate your lips with vivid color. Its silky formula creates a velvety matte finish that combines sophistication with supreme comfort. Featuring a precision-designed tapered applicator, it ensures seamless application for flawlessly defined matte lips. This high-performance lip color offers a long-lasting, transfer-proof formula that keeps your lips vibrant from dawn to dusk. Enriched with a paraben-free, hydrating composition, it provides exceptional comfort, maintaining the softness of your lips. With proven dermatological testing, it guarantees safe, long-lasting wear, empowering lips to radiate confidence throughout the day.