Prolific Haircare Water Colors Intense Shampoo- Maintain and Create Hair Color

Enhance and maintain your vibrant hair color with Purple Shampoo. This intense formula keeps your color looking fresh and vivid. It is a 3-in-1, sulfate-free shampoo that cleanses, conditions, and refreshes hair color in one step. The formula uses complex direct dyes and cationic conditioners from natural renewable sources. It eliminates fading and keeps color bright, shiny, and on-tone. For a more intense effect, it can be left on for 10 to 15 minutes, or 2 to 5 minutes for a less intense look. It is free of sulfate salts, peroxide, parabens, PPD, and PTD.