Pound Cake Cosmetics “Red Velvet Cake Batter” Matte Liquid Lipstick

Pound Cake's Cake Batter is an innovative clean lip formula that applies like butter. The flexible, doe-foot applicator applies a sharp finish. It's so opaque, one swipe will do the trick. A red lip is always a classic choice, but not all matte liquid lipsticks wear as well as this does. The suede-textured formula has just the right amount of pigment for a gorgeous, long-lasting payoff. Built with color theory in mind for different lip tones. (See photos above for examples of the look on different skin tones.) Color: Red Velvet - a true-red, classic red on brown lip tones Benefits: • Non-drying • Comfortable and moisturizing throughout the day • No flaking or crumbling • Long-lasting • Vegan • Clean Ingredients • Cruelty Free • Gluten-free • Smells sweet (like cake batter) • Paraben-free • Nut-free • Soy-free • GMO-free Features: • 1x TIME Magazine Best Invention of the Year • 2x Allure Best of Beauty Award • 1x Essence Best in Black Beauty • 1x Harper's Bazaar Icon Award • 1x Nylon Beauty Hit List Award • 1x Glamour Best of Clean Award • 1x Self Magazine Health Beauty Award New - never opened, never used or tested/swatched.