PARISIAN'S SIGNATURE LADIES' LUXURY GEOMETRIC PRINT KNEE-LENGTH OVERCOAT
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PARISIAN'S SIGNATURE LADIES' LUXURY GEOMETRIC PRINT KNEE-LENGTH OVERCOAT\
FEATURES:
(3) BUTTON PLACKET (HIDDEN)
GEOMETRIC PRINT FABRIC
98% COTTON
2% SPANDEX
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Parisian Department Stores
Founded by two sisters in Birmingham in the nineteenth century, the Parisian department store chain spread throughout Alabama and the Southeast, eventually reaching as far north as Michigan. Retail customers were attracted to quality merchandise, reasonable prices, free gift wrapping, a liberal return policy, a six-month interest-free credit plan, and twice-a-year Bargain Days sales. Parisian shoppers also knew they would consistently receive personalized customer service from salespeople who knew them by name. The Proffitt's Inc. department store chain bought the Parisian franchise in the 1990s and sold it in 2006 to Belk's Inc., which discontinued the Parisian brand.
Belk Inc., another southern family-owned retail chain, purchased the company from Saks for $285 million in August 2006. Unlike former owners, however, Belk chose to phase out the Parisian brand and rename all of the Parisian stores with the Belk name. Some elements of the 6,500-employee Parisian operation were incorporated into the Charlotte-based Belk home office, but many jobs, particularly those at the Birmingham headquarters, were eliminated. Today, Belk is the nation's largest privately owned department store company, with more than 300 stores in 16 states.
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