Personalization Lip Color Creator Liquid Lipstick Ultra-pigmented Velvet Matte Smart device Type Lip Color Creator What it is Create thousands of custom shades with YSL color expertise and cutting edge PERSO technology. What it does Lip color designed by you, styled by YSL Beauty. Experience a new way to dress your lips in liquid velvet with the latest advanced beauty technology. Choose colors in four unique ways: shade palette, shade match, YSL shade stylist, and Get The Look.