NWT 2019 Squishmallow Penguin Clip-On

This adorable 2019 Penguin Squishmallow Clip-On is from one of the very first years that Squishmallows were made. It is 4" tall. Squishmallows is a brand of anthropomorphic stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC. Squishmallows are round and come in a variety of colors, sizes, animals, and textures. The brand has created over 1,000 Squishmallows characters with unique names and background stories. Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like TikTok, where Squishmallow collectors would post about their plush toy collections. The TikTok hashtag #Squishmallows has gained over 550 million views. Squishmallows has acquired nearly 120,000 followers on Twitter as of 2023 and nearly 800,000 followers on Instagram. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units. Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in, 1986 by Jonathan Kelly. In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018. 🐧🌲🐧🌲🐧 Smoke free / pet free home