Retails $258 ABOUT THE BRAND Famous for its irreverent attitude, MOTHER was founded in 2010 by denim-industry veterans Lela Becker and Tim Kaeding. Everything designed under the label evokes the feeling of growing up in California in the '70s—carefree and just a little rebellious. The name represents the brand's juxtaposition of hard and soft, as the word "MOTHER" can be both nurturing and a cuss. Above all else, MOTHER is determined not to take itself too seriously and encourages its wearers to do the same. MATERIALS & CARE 94% cotton/5% polyester/1% elastane Machine wash