New in packaging in the color rubis which is a blue red. Retails $34. Our cult-favorite formula is lighter than traditional lipstick and less shiny than lip gloss—like a more-sophisticated lip balm, but with rich, creamy color. It’s hydrating, thanks to macadamia seed oil, and so comfortable you’ll want to wear it all day. Twist slightly up and apply (it doesn’t retract, so apply only the amount you need). For more opacity, twist and swipe on again. Questions? Leave a comment below!