NEW JOICO Color Balance Blue Shampoo 33.8 fl oz Green Tea Toning Strengthening

Smart Release Technology Our liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin. BLUE PIGMENTS Directly attaches to the hair and instantly neutralize unwanted orange tones and brassiness. GREEN TEA EXTRACT Antioxidants to protect color against pollution and the elements. UV ABSORBERS Help fight fading and tonal change to keep color looking great. Maintain your perfectly highlighted brunette hair and kick unwanted brass to the curb with our color-correcting conditioner – it’s designed to instantly counteract warm, orange-y tones while nourishing strands with protective, strengthening ingredients. Hair becomes beautifully balanced, free of tangles, shiny, and gloriously soft to the touch. Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week. - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair* - Paraben-free Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together