NEW! BRIOGEO Be Gentle, Be Kind Ultra Soothing Shampoo Aloe + Oat Milk

NEW! BRIOGEO Be Gentle, Be Kind Ultra Soothing Shampoo Aloe + Oat Milk A gentle shampoo formulated with hypoallergenic, fragrance- and essential-oil-free skin-soothing ingredients to support hair and scalp health. Award winner! key benefits: Specially formulated for those with ingredient sensitivities and reactive skin, this gentle shampoo is sulfate-free, fragrance and essential oil free, and dermatologist-tested. Calming ingredients help to nourish and hydrate hair without irritation. 97% naturally-derived, vegan & Leaping Bunny certified cruelty free 🐰 Who it's good for? All hair types concerned with skin sensitivities. Clinical claims: Clinically tested to be hypoallergenic. Awards inStyle Readers' Choice Beauty Awards 2021 “As someone who has sensitive skin, it is important that I’ve fragrance free options that still make self care fun."