An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible. This product is 93% natural, vegan, clean, cruelty-free, paraben-free, and fragrance-free. NEXT LEVEL RESULTS* Immediately: -100% saw immediate volume, length, lift, and curl -96% saw visible lift at the root after one swipe After 12 hours: -96% said formula did not weigh lashes down -93% said lashes are clump-free *In a consumer perception study of 29 people using the product in a 12-hour period. An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible. Now available in waterproof. This product is 93% natural, vegan, clean, cruelty-free, paraben-free, and fragrance-free.