Mars of Asheville N.C. Paper Dress - USA Circa 1965 Yellow Pages Ad Print

Step back into the mod era with this rare and iconic Mars of Asheville Paper Dress, featuring a bold Yellow Pages advertising print. Made in the USA circa 1965, this disposable fashion piece was part of the short-lived “paper dress” craze that captured the imagination of the youth culture and advertising world alike. Details: • Brand: Mars of Asheville, North Carolina • Era: Circa 1965 • Material: Non-woven cellulose (classic paper dress material) • Design: Yellow Pages phone directory advertisement • Measurements (laying flat): • Pit to Pit: 19.5” • Length: 37” Condition: Good display condition for its age with tears in both armpit areas at seam (see photos). As expected for a paper dress over 50 years old, this piece is fragile and best suited for display, fashion history collections, or vintage advertising ephemera collectors. Notes: These dresses were produced as promotional items and are now highly collectible. A striking example of 1960s pop culture, wearable art, and retro marketing. Perfect for fashion museums, collectors of mid-century advertising, or fans of the Mod aesthetic. Don’t miss your chance to own this piece of wearable history!