"Marketing Management: The Big Picture" by Christie L. Nordhielm

Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making. This book was used in a college , it does have highlights Bundle and Save, 15% off the purchase of 2 or more items