Managing Web-Based Customer Experiences: Self-Service Integrated with...

"Managing Web-Based Customer Experiences: Self-Service Integrated with Assisted-Service" by Jon Anton and Mike Murphy is a textbook focused on customer relations in the business and economics subject area. Published in 2003 by Anton Press, T.H.E., this trade paperback book offers insights and strategies for managing online customer experiences through a combination of self-service and assisted-service approaches. With 157 pages of valuable content, this book is a valuable resource for both students and professionals looking to enhance their understanding of customer service in a digital world.