π’ Made to Stick by Chip Heath & Dan Heath | Business | Hardcover Book
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Made to Stick by Chip Heath & Dan Heath | Business | Hardcover Book
A must-read for communicators, marketers, and anyone with a message to share. Made to Stick uses a surprising and often funny look at what makes ideas go viral. It's an insightful, evidence-based guide to making your ideas simple, unexpected, concrete, credible, emotional, and story-driven.
Nonfiction
Communication, Business, Self-Help
Made to Stick, Chip Heath, Dan Heath, communication, marketing, creative ideas, influence, persuasion, business books, non-fiction
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