PILLOW-SOFT FORMULA DIFFUSED-MATTE FINISH WEIGHTLESS ---> LENS BLUR, is a bright rich violet eyeshadow with a soft matte finish. Believe it when you feel it. Meet the velvet comfort you love on your lips – now for your lids. Experience a weightless kiss of colour with Powder Kiss Soft Matte Eye Shadow. Enwrap eyes with pillow-soft, matte colour using Soft-Focus Filter Technology that delivers a beautifully diffused, blurring effect. The highly blendable, luxurious formula smooths onto lids with unbelievable slip. Its exclusive Cream Matrix formula allows for an ultra-creamy, exceptionally soft and gliding texture. This next-generation matte formula is available in lip-toned colours translated for the eyes. Brand new in box. Full-size. Authentic.