Lovemarks by Kevin Roberts (2005, Hardcover, Revised Expanded Edition) 2nd Ed

Lovemarks by Kevin Roberts (2005, Hardcover, Revised Expanded Edition) 2nd Ed 01615BB ~ Pre-owned. good condition. ~ Book spine intact, complete and functional. ~ All pages complete, attached to books spine, no marks, no tears, no rips. ~ Hardcovers in good condition with some indentations, minimal curve or folds, mild peelings on the edge, front and back of the covers and corner of it (please see picture). ~ Pages has discoloration probably due to age and use of the book. ~ Please see pictures as they are part of the description. ~ Total pages: estimate: 245 ~ Printed in China. ~ Please message me for any questions. ~ Lovemarks by Kevin Roberts is a revised and expanded edition of a 2005 hardcover book that focuses on consumer behavior, intellectual property, and marketing. Signed by the author, this book delves into the world of advertising, promotion, and the impact of branding on consumer loyalty. With a specific feature tailored towards an adult audience, this book offers insights and ideas for those interested in the dynamics of consumer guides and trademark law. Lovemarks is a thought-provoking read that challenges conventional marketing strategies and offers a unique perspective on the power of branding in a global market.