Life is Good Adjustable Mountain Cap

G7 Hat/Cap Life is Good China Adult Adjustable Strap with Buckle Life is Good type in white and Green Mountain logoart + lifeisgood tag on rear / Navy Blue The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good." History In 1989, brothers Bert and John Jacobs, who grew up in Needham, Massachusetts, designed their first T-shirts. They began selling their designs in the streets of Boston and out of an old van at colleges and street fairs along the East Coast of the United States.[2]