Licona (West Germany) 70s Vintage, Houndstooth Tweed, Countrywear
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Licona (West Germany) 70s Vintage, Houndstooth Tweed, Countrywear
SUNDAZED & OUTSIDE SOCIETY
S.O.S. | sundazed.io/sos
...The vintage double-breasted houndstooth blazer by Licona is a quintessential representation of mid-to-late 20th-century European menswear tailoring. Featuring a structured silhouette, bold lapels, and a premium wool blend, it embodies the era’s commitment to craftsmanship and longevity. The label “Europäische Herrenmode” indicates a strong focus on sophisticated European menswear, emphasizing precise tailoring and classic aesthetics rooted in both British and German sartorial traditions. While Licona is not a globally recognized heritage brand, its execution aligns with the robust tradition of German and Austrian tailoring, which often borrows from British influences while maintaining distinct European precision. The structured cut, fabric choice, and double-breasted front closure position this blazer within the framework of high-quality mid-century European tailoring. The blazer’s design follows a traditional six-button, double-breasted front closure, reinforcing a structured, authoritative style that aligns with classic menswear. The notched lapels are wider than contemporary standards, accentuating a bold vintage silhouette that draws from power dressing aesthetics of the late 20th century. The brown and beige houndstooth pattern evokes traditional British countryside tailoring, yet the fit and proportions lean toward European sartorial sensibilities.
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