Laura Mercier Pure Canvas Primer (Hydrating)

Powered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. Key Benefits 16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours 24-hour Hydration: Provides long-term hydration to protect skin’s barrier function instantly and overtime Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles Clinical Claims 97% agree that the primer makes the skin feel soft and supple* 91% agree that the primer helps skin stay moisturized all day* 91% agree primer improves the quality of makeup wear*