PLUSHIES (from plushy: a soft toy) are the new generation of nude lips. Non-opaque, soft focus formula enhances natural lip color while making your lips look as plush as a teddy bear! Soft focus, non-opaque liquid lipstick. Touch-proof finish ensures no-hassle all-day wear! Long-wearing formula dries down completely for a smudge-proof finish that enhances your natural lip color. One coat is all you need for that coveted my-lips-but-better effect, or build to your liking for more intensity