Joico's Color Infuse Red gentle cleansing, color-depositing shampoo instantly refreshes the vibrancy and luminosity of red tones to help prevent fading.Benefits:/n-Instantly refreshes red tones & enhances red highlights while boosting color vibrancy & shine/n-Multi-Spectrum Defense Complex pairs powerful antioxidants and UV protection to anchor color from the inside out/n-Proven to reduce breakage by more than 53%*/n-Tone-correcting pigments attach to hair fibers & stay attached through multiple shampoos* Against combing breakage on damaged hair vs. a non-conditioning shampoo.