Joico Color Balance Purple Shampoo 10.1 Oz

Joico Color Balance Purple Shampoo keeps blonde, silver, and highlighted hair looking fresh and vibrant by neutralizing unwanted yellow and brassy tones. Infused with violet pigments, this tone-correcting formula instantly refreshes cool tones while gently cleansing hair. The addition of Green Tea Extract and UV absorbers helps protect against color fading caused by sun exposure and environmental factors. Joico’s SmartRelease Technology continuously delivers a nourishing blend of Rosehip Oil, Arginine, and Keratin to strengthen, repair, and protect strands from daily damage.