New Balance x J.Crew 996 Tonal sneakers. New Balance started making shoes in the U.S. over 75 years ago, and they're now famous for kicks that combine fashion and function-just ask any true sneakerhead. This season, our design team worked with the New England brand to create a limited-edition run of never-before-seen color combinations. Like the classic 996 style-a favorite for over 20 years-in exclusive all-tonal colors of soft suede. This color is called Dawn Glow. Suede/mesh upper. Rubber outsole.