Unlike shampoos that strip away hair's natural oils and resiliency, Its a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects hair with each use. This rich, color-safe formula builds to a thick, foamy lather that penetrates the entire hair shaft from roots to tip., healing the cuticle and sealing dry, split ends. Essential natural compounds and botanical moisture impart silky softness and manageability while also protecting against environmental stressors and heat styling. Gentle and clean rinsing, hair is left feeling strong, bouncy, and full of body. Over time, hair's condition improves to its absolute best - vibrant and beautiful in every way. Directions: - Apply approximately 3 - 4 pumps of product into the palm of your hands, work through wet hair with flat hands, gently moving from root to tip. A rich, explosive lather will coat the entire scalp and length of hair - Rinse thoroughly with warm water, making sure to completely rinse areas behind the neck and ears. It is a color-safe formula that is safe for everyday use and suitable for all hair types -Follow with other Potion 10 products for optimum results. Features and Benefits - Gently cleanses and fortifies - Color-safe formula - Suitable for All Hair Types - Protects from Heat Styling - Repairs Ends - Prevents Moisture Loss - Enhances body and shine - Rich Explosive Lather - Nutrient Enriched