Inspired by It Cosmetics dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available in three universally flattering sheer shades, your new favorite lip gloss with a high-shine, non-sticky formula delivers instant and 8HR hydration for targeted lip care that lasts. Plus, it’s clinically shown to make your lips look smoother and softer while rapidly improving lip’s moisture barrier function. NEW, Unopened. Full Size. 0.22 Fl. Oz. Shade: Self Determined (a soft, cool mauve)