Next-Gen Air Performance: Powerful brushless motor delivers 1200 watts of superior drying power. Ceramic Technology: Provides even heat to eliminate damaging hot spots for healthy-looking, shiny hair. Customized Styling: Choose from 3 temperature settings (cold, warm, hot) and 2 speed settings (high, low). Use the cool shot function to set your style. Art of Style: 4 different attachments to personalize your look. Frizz Defense: Internal ionic generator diffuses conditioning ions to minimize frizz. Extra-Long Reach: 6 ft. cord gives you more flexibility. No Damage from Extreme Heat: Extreme heat damage can occur with temperatures above 302°F. This unit has a maximum temperature of 248°F. Damage could vary based on hair condition.