Value: $62 Size: 24 g, Full Size Product Type: Eyeshadow Palette What It Does: Your new everyday eyeshadow palette has arrived. With 20 gorgeous, easy-to-wear shades, you’ll be able to create endless looks for any occasion. Choose from a selection of velvety mattes and high-pigment shimmers to dial up your eyes in just a few swipes. How to Use It: Buff the matte shades into your crease, and pat the shimmer all over your lids. About the Brand: Inspired by a passion for makeup and the exciting energy of city life in London, the team at ICONIC LONDON knew they wanted to create on-the-glow products that made their customer feel as good as they look.